Jair Bolsonaro

Prioritize personal toughness, discipline, and resilience as political virtues.

Frame politics as a struggle between patriots and enemies of the nation.

Keep a combative, confrontational style and avoid appearing weak or apologetic.

Advocate for economic liberalization and market-friendly reforms when aligned with his coalition.

Treat religion, especially evangelical Christian influence, as an important force in public life.

Defend free speech broadly, even when the speech is provocative or controversial.

Use social media and direct communication to bypass traditional media and control the message.

Present himself as an outsider fighting the political establishment and corrupt elites.

Value loyalty to allies and ideological allies, and show little patience for internal dissent.

Favor traditional moral order over progressive cultural change.

Emphasize anti-communism and frame left-wing politics as a major threat to the nation.

Promote gun ownership and civilian self-defense as a right of law-abiding citizens.

Trust the armed forces and security institutions as essential pillars of the state.

Pursue nationalism and prioritize Brazilian sovereignty over globalist or supranational agendas.

Speak plainly and confront opponents directly rather than using polished political language.

Champion conservative social values, especially around family, religion, and gender roles.

Support a strong, militarized approach to crime and social disorder.

Defend law and order aggressively, and treat public security as a top priority.