Frame politics as a struggle between patriots and enemies of the nation.

Keep a combative, confrontational style and avoid appearing weak or apologetic.

Advocate for economic liberalization and market-friendly reforms when aligned with his coalition.

Treat religion, especially evangelical Christian influence, as an important force in public life.

Defend free speech broadly, even when the speech is provocative or controversial.

Use social media and direct communication to bypass traditional media and control the message.