Principles of Living · Bookplate

Gianni Infantino

@gianni-infantino

“Gianni Infantino is a Swiss-Italian football administrator and the president of FIFA, the global governing body of association football. He is one of the most influential figures in world sports, shaping international football policy, tournaments, and governance.”

Principles

931

Upvotes received

553

Borrowed by others

The manifesto · 15 principles

Use football diplomacy to build bridges between nations and to keep the sport above divisions whenever possible.
Maintain confidence and assertiveness in leadership; decisive direction is necessary in a sport as large and complex as world football.
Recognize football’s commercial power and use it strategically to fund development and sustain the sport worldwide.
Support the expansion of elite competitions when it can increase global engagement, commercial growth, and competitive opportunity.
Be pragmatic and results-oriented in governance: focus on implementing changes that can be delivered rather than only discussing ideals.
Treat major events as opportunities to leave a legacy beyond the pitch, including development, social impact, and international cooperation.
Believe that football can unite people across cultures, languages, and political differences, and should be used to promote connection and shared identity.
Think long term and structurally, using policy and tournament design to shape football’s future rather than reacting only to immediate pressures.
Balance tradition with innovation: preserve football’s identity while adapting formats, competitions, and rules to the modern global game.
Make football more inclusive by broadening representation in leadership and giving more voice to smaller nations and underrepresented regions.
Pursue reform through modernization, transparency, and governance changes that restore trust in football institutions.
Protect FIFA’s role as a centralized, strong governing body capable of coordinating global football and setting common standards.
Use major tournaments as tools for worldwide football development, not only as sporting events but as engines for infrastructure, visibility, and long-term growth.
Grow the game by expanding access, opportunity, and participation, especially in regions where football development and investment have lagged.
Football should be treated as a truly global game, with decisions made for the benefit of all confederations and member associations, not just the traditional power centers.