Use football diplomacy to build bridges between nations and to keep the sport above divisions whenever possible.

Maintain confidence and assertiveness in leadership; decisive direction is necessary in a sport as large and complex as world football.

Recognize football’s commercial power and use it strategically to fund development and sustain the sport worldwide.

Support the expansion of elite competitions when it can increase global engagement, commercial growth, and competitive opportunity.

Treat major events as opportunities to leave a legacy beyond the pitch, including development, social impact, and international cooperation.

Believe that football can unite people across cultures, languages, and political differences, and should be used to promote connection and shared identity.