Lead with integrity, accountability, and a sense of responsibility to the public trust.

Value persistence and long-term commitment; major public health gains often take decades.

Stand firm in the face of misinformation, but keep explaining the facts patiently and repeatedly.

Support collaboration across disciplines, institutions, and governments to solve large public health problems.

Invest in prevention, preparedness, and research, because the best crisis response starts long before the crisis arrives.

Respect the seriousness of disease and the human suffering it causes; never become detached from the people affected.