Principles of Living · Bookplate

Steve Jobs

@steve-jobs

“Steve Jobs was an American entrepreneur, inventor, and co-founder of Apple Inc., where he helped lead the development of the Macintosh, iPod, iPhone, and iPad. He also co-founded NeXT and played a major role in the rise of Pixar before his death in 2011.”

Principles

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The manifesto · 18 principles

Value craftsmanship and attention to detail in every aspect of the work.
Create products that are both functional and emotionally compelling.
Use setbacks and failures as fuel to improve and reinvent.
Be willing to make bold decisions and move quickly.
Hire and work with exceptionally talented people, then empower them to do great work.
Take responsibility for the end-to-end experience, not just isolated pieces.
Perfection matters; iterate relentlessly until the product feels right.
Build products that integrate hardware, software, and services into a seamless whole.
Think differently and challenge conventional assumptions.
Don’t settle; push for the best possible outcome.
Follow your passion and do work you love.
Stay hungry and stay foolish; keep learning, curiosity, and ambition alive.
Care deeply about design, even in parts of the product users may never see.
Simplicity is the ultimate sophistication; remove clutter and unnecessary complexity.
Trust your intuition and taste, especially when data is incomplete.
Start with the customer experience and work backward to the technology.
Make insanely great products; excellence should be the standard.
Focus on a few things and say no to everything else.