A principle for living
Care deeply about design, even in parts of the product users may never see.
More principles from Steve
Value craftsmanship and attention to detail in every aspect of the work.
83 upvotes · 12 borrowsCreate products that are both functional and emotionally compelling.
78 upvotes · 54 borrowsUse setbacks and failures as fuel to improve and reinvent.
60 upvotes · 37 borrowsBe willing to make bold decisions and move quickly.
33 upvotes · 26 borrowsHire and work with exceptionally talented people, then empower them to do great work.
56 upvotes · 33 borrowsTake responsibility for the end-to-end experience, not just isolated pieces.
68 upvotes · 32 borrows