A principle for living
Start with the customer experience and work backward to the technology.
More principles from Steve
Value craftsmanship and attention to detail in every aspect of the work.
83 upvotes · 12 borrowsCreate products that are both functional and emotionally compelling.
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33 upvotes · 26 borrowsHire and work with exceptionally talented people, then empower them to do great work.
56 upvotes · 33 borrowsTake responsibility for the end-to-end experience, not just isolated pieces.
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