Lead with integrity, accountability, and a sense of responsibility to the public trust.

Value persistence and long-term commitment; major public health gains often take decades.

Accept that public service can bring criticism and controversy, and continue doing the work anyway.

Stand firm in the face of misinformation, but keep explaining the facts patiently and repeatedly.

Support collaboration across disciplines, institutions, and governments to solve large public health problems.

Invest in prevention, preparedness, and research, because the best crisis response starts long before the crisis arrives.